Awareness & Communication

Publicity Campaign

  • National Toll free helpline 1800-180-8080 for dissemination of information on generic versions with same drug compositions (activated))
  • SMS based facility to assist a citizen in finding a low-priced generic version.
  • Catalogues shall be kept at stores for reference by public.
  • Web based facility will also be activated to find out generic versions.
  • Workshops and Seminars with Doctors to disseminate and sensitize them on promotion on protection of low priced generic drugs. .
  • Adequate coverage on print and electronic media.
  • Use of Social Media.