Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)


Objectives :

With an objective of making quality generic medicines available at affordable prices to all, Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) was launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India in November, 2008. Under the scheme, dedicated outlets known as Janaushadhi Kendras are opened to provide generic medicines at affordable prices. As on 31.01.2024, 10607 Janaushadhi Kendras are functional across the country. Product basket of PMBJP comprises 1965 drugs and 293 surgical items. The Scheme is implemented by a society registered under the Societies Registration Act, viz., Pharma & Medical Bureau of India (PMBI) [erstwhile Bureau of Pharma PSUs of India (BPPI)].

  • 1. Ensure access to quality medicines for all sections of the population especially the poor and the deprived ones.
  • 2. Create awareness about generic medicines through education and publicity to counter the perception that quality is synonymous with high price only.
  • 3. Generate employment by engaging individual entrepreneurs in opening of PMBJP Kendra.

Salient features :

The Scheme is operated by government agencies as well as by private entrepreneurs:

  • 1. The incentive provided to the Kendra owners has been enhanced from existing Rs. 2.50 lakh to up to Rs. 5.00 lakh to be given @ 15% of monthly purchases made, subject to a ceiling of Rs. 15,000/- per month.
  • 2. One-time incentive of Rs. 2.00 lakh is to be provided for furniture & fixtures and computer & printers to the PMBJP Kendras opened in North-Eastern States, Himalayan areas, Island territories and backward areas mentioned as aspirational district by NITI Aayog or opened by women entrepreneur, Divyang, SCs & STs and Ex-servicemen.
  • 3. Prices of the Jan Aushadhi medicines are 50%-90% less than that of branded medicines prices in the open market.
  • 4. Medicines are procured only from World Health Organization – Good Manufacturing Practices (WHO-GMP) certified suppliers for ensuring the quality of the products.
  • 5. Each batch of drug is tested at laboratories accredited by 'National Accreditation Board for Testing and Calibration Laboratories (NABL)' for ensuring best quality.

Jan Aushadhi Suvidha Sanitary Napkin :

As an important step in ensuring the health security for Indian women, Jan Aushadhi Suvidha Oxo-biodegradable Sanitary Napkins were launched on 27th August 2019 to be made available at Rs.1/ per pad only. Jan Aushadhi Suvidha Napkins are being made available for sale in more than 10607 PMBJP Kendras across the country. The cumulative sales of Suvidha Napkins as on 31.01.2024 is 50.41 Crores.

Jan Aushadhi Sugam Mobile Application :

Mobile application “Jan Aushadhi Sugam” was launched the month of August, 2019. The App has various user-friendly features like - to locate nearby Jan Aushadhi Kendra through Google map, search Jan Aushadhi generic medicines, compare prices of Generic v/s Branded medicines in terms of MRP, overall savings, etc.

Awareness and Publicity :

  • 1. To ensure awareness in masses, various media platforms like print, outdoor, TV & social media, etc. are being used regularly. Government is also adopting an integrated approach for spreading awareness about PMBJP with State Governments. Promotion workshops are also organized across India with kendras owners, doctors and various important dignitaries.
  • 2. Product basket has also been expanded to provide complete range of medicines for increasing footfall to the Kendras.
  • 3. New medicines and nutraceuticals products like protein powder, malt-based food supplements and glucometer, etc. have been launched.
  • 4. State Health and associated government authorities have been requested on regular basis to open Jan Aushadhi kendras in various government hospitals and associated premises by providing rent free spaces.

Savings to the citizens :

It is estimated that PMBJP achieved savings of approximately more than Rs. 28,000 crores of the common citizens of the country.

Impact of PMBJP :

The Scheme has made available quality medicines at an affordable price to the common masses. The number of kendrs has grown to more than 10607 and all districts have been covered. The scheme is also providing a good source of self-employment with sustainable and regular earnings. Average sales per kendra per month has grown to Rs 1.50 lacs (including OTC & other products). As more steps are being taken to popularize the use of generic medicines in India by the government, sales are bound to increase.

The scheme is truly doing justice to its tagline “Jan Aushadhi - Seva bhi, Rozgar bhi”.